We'll help you take the next step with confidence. It starts with a plan.
The Plan
- Tell us how you want to live next.
- Launch your home with our marketing engine.
- Sell quickly and move forward into your next chapter.
Your Home Is Not a “Listing”
We DON’T “list” your home. We DO professionally market homes using years of experience and a technology focused strategy to maximize the value of your home.
Whether it’s your family home, an investment property or something else, we’ll work with you to maximize your property’s value and then introduce it to the absolute maximum number of potential buyers.
With an effective sales strategy your home gets noticed, sells quickly, and nets you more — so you can live the way you want in your NEXT place.
Take a look at our plan for you.
The Objective
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To help you to make your property as attractive and valuable as possible so that buyers can fall in love with it.
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To help emphasize the positives of your property so that buyers can imagine themselves and their families making it their new home.
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To grab the attention of the most possible potential buyers
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To put you in the strongest possible negotiating position.
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To generate the highest and best offer.
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To be available to you, communicate with you and keep you informed.
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Make the whole process as easy and stress-free as possible.
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To help move you from where you are, to where you want to be, on your schedule.
While we can’t control the conditions of the market (interest rates, number of competing homes on the market, etc.), we can control the condition and presentation of your property, the asking price and terms of purchase and how easy it will be for other Realtors to show your home.
It’s About Your Home
Smart Preparation
Things to consider and do as you prepare to put your property on the market:
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Maximize Curb Appeal – You only get 1 chance to make a first impression. We help you make the best one possible.
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Declutter and Depersonalize – A little organization makes the bright parts of your home shine, allowing the buyer to picture themselves there.
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Show Off a Little – Let’s highlight the parts of your home you fell in love with. Someone else will too.
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Use Professionals – Landscapers, Contractors, Painters and others make a big difference. Don’t worry, we know the good one’s and will guide you through the steps.
Get Ready
Digital Marketing
Knowing who your most likely buyers are,
meeting them where they live and getting their attention.
Targeted Marketing through Demographics and Psychographics.
That’s a fancy way of saying that we bring your property to the attention of the right people – people who are probably looking for a home just like yours. We gather huge amounts of data about how people search for homes, what motivates them and how they make decisions. Then, we use that “predictive” information to promote and advertise your property to the right people in the places where they are.
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AI Powered Targeting & Engagement
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Social Media Influence
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Targeted Ads on Facebook, Instagram and Google
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Listing Syndication To Over 100 Real Estate Search Sites including Homes.com, Zillow, Trulia, Realtor.com, Redfin and many more.
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National & International Reach through our ERA Network.
Technology Focused Marketing
The Timeline
What we’ll do, when we’ll do it.
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Prior To Launch – This is the time where we work together to get your home ready for showtime. All our Smart Preparation happens during this time.
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Launch – This is when all the preparation comes together and we start showing off your home and finding the right buyer.
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Reviewing Offers – This is the fun part.
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Packing Up – This is not the fun part, but our ERA Moves Concierge can help make it a little easier.
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Closing – This is when the keys are handed over, the money is in your account and you get to make new memories in your new home.
Along the way, you’ll have questions. Unexpected things may come up. There might be bumps in the road. We’ll be ready to answer those questions and to meet those challenges with you. We appreciate the opportunity to represent you as you move forward and improve your life.
It’s Time
Let's Talk
We’d love to tell you more about what we do and how we can work for you. Schedule an informal meeting with one of our agents soon so that we can talk about where you’d like to go next. We can discuss your home and your goals and explain how we can work together to get you to where you want to be.