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Next Real Estate Group, ERA Powered February 10, 2025 9:27 am

In this video Christopher Brown from Next Real Estate Group, Inc shares his Top 5 Business Lessons Learned in 2024. 

1 . Agility and Adaptability Are Non-Negotiable. When the industry makes a major shift and people are scared, lean into the change and look for opportunity. As the real estate world reacted with the change brought about from the series of commission lawsuits, we leaned into the change. We started training our entire team on how to deal with the changes. We wanted our agents to be the leaders in helping clients, but also helping fellow agents who were not as educated about the new rules. It helped us stay positive when the industry around us was so negative.

2 . A Customer-Centric Business Model Drives Growth. We’ve been customer centric from the start. With our unique business model, we have 3 primary customers: the Buying and Selling Public, our Builder Clients and our Sales Agents. Our focus begins with our agents. We’ve learned if the agents are the focus of our company, then our other two customer groups are well taken care of. Our system is designed to touch our agents at least once a week, whether that’s a 1 on 1 meeting, team meeting or a simple check-in. Through this we can offer real time feedback, training and problem solving. 

3 . Brand Authenticity and Storytelling Drive Market Success. It’s more critical now more than ever to truly connect with your customers, not just speak at them. We started a shift in how we market to customers in 2024 and will really be ramping that up in 2025. All our marketing efforts began with the customers first and how can we help them. We started including more behind the scenes looks into the office, our agents and our communities. Pulling back the curtain gave customers an insider look and deeper connection to our company. This was a limited roll out in 2024 and will be a major focus for 2025. 

4 . Strategic Partnerships Unlock New Growth Opportunities. Being open to new ideas is how we’ve grown the companies. Over the years we’ve chased opportunities that didn’t work and many that have. Each effort made us a better company and forced us to evolve. I ran into an old friend on a flight in 2024. Through the conversation on that flight, we took on a major new project in a different state. This has been one of the most challenging projects we’ve been involved in. We’ve learned to manage multiple vendors and teammates in multiple time zones while keeping everyone focused on the singular goal of introducing a major development to the world on an island the doesn’t see a lot of new home development. 

5 . Innovation + Execution = Long-Term Success. If your company is not making changes and improvements each month and each year you are going to cease to be relevant. We’ve never sat still to enjoy what little success we may achieve. We’re constantly coming up with new ideas and evaluating ways we can do it better. Get comfortable being uncomfortable and you’ll ensure you’re doing great things.

In this video Christopher Brown from Next Real Estate Group, Inc shares his Top 5 Business Lessons Learned in 2024.

1 . Agility and Adaptability Are Non-Negotiable. When the industry makes a major shift and people are scared, lean into the change and look for opportunity. As the real estate world reacted with the change brought about from the series of commission lawsuits, we leaned into the change. We started training our entire team on how to deal with the changes. We wanted our agents to be the leaders in helping clients, but also helping fellow agents who were not as educated about the new rules. It helped us stay positive when the industry around us was so negative.

2 . A Customer-Centric Business Model Drives Growth. We’ve been customer centric from the start. With our unique business model, we have 3 primary customers: the Buying and Selling Public, our Builder Clients and our Sales Agents. Our focus begins with our agents. We’ve learned if the agents are the focus of our company, then our other two customer groups are well taken care of. Our system is designed to touch our agents at least once a week, whether that’s a 1 on 1 meeting, team meeting or a simple check-in. Through this we can offer real time feedback, training and problem solving.

3 . Brand Authenticity and Storytelling Drive Market Success. It’s more critical now more than ever to truly connect with your customers, not just speak at them. We started a shift in how we market to customers in 2024 and will really be ramping that up in 2025. All our marketing efforts began with the customers first and how can we help them. We started including more behind the scenes looks into the office, our agents and our communities. Pulling back the curtain gave customers an insider look and deeper connection to our company. This was a limited roll out in 2024 and will be a major focus for 2025.

4 . Strategic Partnerships Unlock New Growth Opportunities. Being open to new ideas is how we’ve grown the companies. Over the years we’ve chased opportunities that didn’t work and many that have. Each effort made us a better company and forced us to evolve. I ran into an old friend on a flight in 2024. Through the conversation on that flight, we took on a major new project in a different state. This has been one of the most challenging projects we’ve been involved in. We’ve learned to manage multiple vendors and teammates in multiple time zones while keeping everyone focused on the singular goal of introducing a major development to the world on an island the doesn’t see a lot of new home development.

5 . Innovation + Execution = Long-Term Success. If your company is not making changes and improvements each month and each year you are going to cease to be relevant. We’ve never sat still to enjoy what little success we may achieve. We’re constantly coming up with new ideas and evaluating ways we can do it better. Get comfortable being uncomfortable and you’ll ensure you’re doing great things.

YouTube Video UCwLlKVwWTMwcV_a10mmK9Xg_FGo1TH_H3X8

NEXT Top 5 Business Lessons From 2024

Next Real Estate Group, ERA Powered February 3, 2025 1:18 pm

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