A growing number of people are now using social media and other online sources when searching for the perfect home to buy. Many buyers, especially those who have a clear idea of how their future house should look, conduct online market research first.
Real estate marketing has been changing and evolving for years into the digital world. From getting network marketing leads to closing on a house, everything has moved into the digital market.
The industry relies heavily on digital marketing these days, and it’s now hard to boost sales without a strong digital presence. Keep reading to learn about the best digital marketing strategies to sell your home quickly.
How to Build a Strong Social Presence
Social media is a phenomenon that has taken over the world. With millions of people on social media every day, more and more brands are building their social presence.
If you want to build a strong social presence and sell your home fast, you need to come up with a place for people to follow you online. Besides your website, it can also be Facebook, Instagram, Twitter, etc.
These social media outlets can help you stay connected to prospective buyers and have an audience for whatever you’re trying to sell. By building a strong presence on social media, you can reach a targeted audience and establish direct communication with them.
How to Create Your Social Media Marketing Strategy
It’s important to stay active all the time. People want to know that you’re there when they wish to interact with you, so be sure to post something at least once a week. Try to get creative with your posts. Your social media content may include:
- Relevant blog posts
- Engaging videos
- Photos of the home for sell
- Success stories
- Customer service questions, etc.
Create a Website
Have you already created a website? If you haven’t yet, do it as soon as you can. Websites act as personal sales assistants 24/7. With a suitable pitch, they are capable of selling to more than a hundred people simultaneously.
If you want to increase traffic to your website, make sure it’s updated and optimized so that it suits the needs of most homebuyers. Aside from being highly convertible, your website should also be mobile and user-friendly.
This is important because many buyers use their phones when looking for properties and homes for sale in today’s market.
Start a Blog
It is also a good idea to start a blog and write tips about buying a house, including adding photos to grab the attention of potential customers. Whether you want to add a blog to your website or run it separately, make sure you’ve geared it to meet the needs of local customers.
For example, if you focus on the Sacramento real estate market, create relevant posts that cover topics local buyers are interested in. Here are some questions to address in your posts:
- What are the most important things to consider when buying a home in Sacramento?
- How much do I need to make to purchase a home in Sacramento?
- What are some of the best neighborhoods in Sacramento?
- How can I find a reliable realtor in Sacramento?
- What’s the best way to buy a house in California?
- How long does it usually take to buy a home in Sacramento?
- What are the latest Sacramento real estate trends?
- What is the procedure for buying a home?
Run an Email Marketing Campaign
Email marketing campaigns are a valuable tool in selling goods regardless of the industry. Besides remaining relevant to existing or past customers, many businesses and sellers use it to generate new customer leads. When it comes to electronic mails for real estate businesses, their open rate is 30% on average, with a CTR (click-through rate) of about 5%.
So, how do you run a successful email campaign? Think about your potential buyers. They should be funneled through actions that are created based upon their previous customer engagements. That’s why you need to check their buyer profile (if available) when generating an email campaign.
The content of the message must be relevant to them to increase the chances of potential buyers opening your emails. To increase the open rate, attach some photos, videos about the home you want to sell, and some compelling and newsworthy content.
Host Virtual Property Tours
A virtual property tour is a valuable piece of content in many digital marketing strategies today. Virtual tours allow prospective buyers to browse and check out housing units without scheduling personal meetings when viewing the shared video content.
This way, homebuyers can explore their future living space from the comfort of their couch and get a sense of what a property truly offers. That makes it easier for them to purchase a house. On the other hand, virtual property tours help sellers avoid long-term vacancies and minimize in-person questions while weeding out unqualified applicants.
Here are some key parts of virtual tours and tips on how to create them the right way.
Make a responsive and interactive video that can quickly attract the attention of your audience. It should be suited for both desktop and mobile devices. Use actual footage of your house.
Get the right angles that highlight your property or home as well as surrounding facilities and amenities. You should consider using a drone to shoot aerial footage and film 3D virtual tours for the best results.
The better the photography, the better chance of catching buyers’ interest. That said, you need to take photos that make your house shine. Optimize your lighting while keeping a steady shot. You can either make a DIY Steadicam or purchase a video stabilizer to capture high-quality photos.
Cover the space entirely by shooting in landscape mode. Make sure any area you’re going to photograph is clean and tidy, including your living room, dining space, bedroom, bath, and backyard.
Aim to create a detailed, clear, and easy-to-read description of your home. Pay special attention to amenities and home features many buyers seek, like a laundry room, patio, front porch, garage storage, hardwood floors, and double kitchen sink.
Be honest. Don’t include something that your home doesn’t really offer.
You can pair high-quality video(s) and photo(s) with suitable background music for a better user experience. Choose the right genre that supports your video and suits your target audience at the same time.
The real estate market isn’t easy to navigate. It can be challenging to know what to do and where to start. Once you’ve determined what route to take, you will need to choose the right marketing tools.
While you can sell your house yourself, it’s best to hire a real estate agent to attract more leads. We can build an effective digital marketing strategy for selling your home and help you get the best price possible.